Can corporations and consumers do better?


Some of our most beloved brands are doing more harm than good to workers, the environment, the list goes on and on. Instead of improving their practices, they practice #wokewashing. We aim to inform you so you can improve your choices and companies can improve their impact, but we cannot achieve our goals alone.

Find out how you can help.



#wokewashing is when a corporation, institution or individual says or does something that signals their advocacy for a marginalized cause but also continues to cause harm to vulnerable communities.


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Ready to take the next step? You can become a contributor to our cause, or participate yourself.