Photo provided by Mario Purisic

Since 2011, we at #wokewashing have led efforts to inquire, inform and inspire change. From Stand Your Ground which corporations including Nestle, Red Lobster, GEICO and Mary Kay support through the lobby behemoth ALEC to Nike’s Just Do It campaign with Colin Kaepernick, we encourage both thought and action. Can we expect MORE from our corporations, politicians and institutions? #YesWeCan


Our Mission

Our agency #wokewashing is committed to creating and sharing content that allows both corporations and consumers to ask “How can I make this better?” We want to #keepitreal and we want organizations to #keepit100 with us. Like the food industry that can legally put “natural” on foods that aren’t, in what ways are companies seeming #woke, but are indeed faking the funk? Is it fair for companies to cherry pick issues to “help” but also continue to create harm though unethical working conditions, racism, sexism, homophobia or ablism? No. So now we are taking our efforts online. In the next few weeks will build out our social media platform to provide content and a forum for visitors to #choosewisely. Institutions and individuals large and small can receive our suite of consulting services to steer their brand and platform to one that is #sustainable #equitable #empowering and #distruptingTheStatusQUO #RealChange

“If you assume that there is no hope, you guarantee that there will be no hope. If you assume that there is an instinct for freedom, that there are opportunities to change things, then there is a possibility that you can contribute to making a better world.”
— Noam Chompsky, Author, Activist, #wokewashing exposer

What We've Achieved

  • Blogged for the Huffington Post about #wokewashing politicians and corporations.

  • Conducted DEI and empathy training for The New York Times School

  • Appeared on various media outlets including BBC, CNN and Roland Martin to discuss #wokewashing

  • Launched #AJMIA #AmericanJusticeMissingInAction with lectures at NYC public high schools and performances for NYU and featured in the NYT.

  • Accepted in Yale’s THREAD Journalism writing fellowship.

  • Launched #wokewashing on social media including IG and twitter!

  • Thanks so much for stopping by and please subscribe to our email list to recieve polls and info about #wokewashing companies and organizations and also suggest examples of #wokewashing! Tag us with an article or pic on Instagram and Twitter!

  • #wokewashing #choosewisely

  • Stay tuned for updates!